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[Chinese shoes Network - Brand Dynamics] after the world's top brand sort, "Forbes" magazine announced - Tiger Woods brand as the most valuable player, while the most valuable sports brand Nike. "Forbes" magazine calculated the brand value of the top athletes - specific sports sponsorship revenue minus the average of the top ten athletes sponsorship revenue - the conclusion is: the brand value of $ 38 million for Woods. In addition to outside Woods, Mickelson is another breakthrough in the top ten golfers, with $ 26 million he tied in third place. Ranked tennis player Roger Federer second, brand value of $ 29 million. NBA superstar James (LeBron James), footballer David Beckham and Phil Mickelson tied in third place. Nike Tiger Woods and other top sports athletes into their arm, its brand value of $ 15.9 billion, is ranked first sports brand. Brand value on an enterprise is calculated according to the following formula: Value = fair trade brand of market valuation - the average value of the same size of the business. ranked second in the sports brand is ESPN, valued at $ 11.5 billion. Adidas ranked third, brand value of $ 6.8 billion. There are continued reports that Nike may be related to the world's first signing McIlroy. If, as rumored, as McIlroy total price of 250 million US dollars signed ten contracts, then he is likely to become the top ten players in the next year the brand. "Forbes," the report also pointed out that Super Bowl ($ 470 million) as the most valuable sports events, while the New York Yankees ($ 363 million) as the most valuable sports team. (Chinese shoes Network - the most authoritative and most professional Footwear News)Reebok Insta Pump Fury Road abstract series is on sale at 2015-08-07 15:07:47 this year as the main push Reebok Insta Pump Fury Road shoes on again before the release of two new color, the designer with an abstract pattern of rendering uppers, bottom into the ink jet to modify the same c Cheap air jordans for sale ollocation is Pump technology it is not inferior to Reebok's other shoes can ensure perfect comfort and the trend of the atmosphere. It is reported that the shoes will be officially sold at the end of 8, the price of 1699 Hong Kong dollars, interested friends may wish to pay attention to it. Air Jordan 5 Quentin Richardson PE map appreciate 2013-12-08 23:02:04 recently, this pair of Air Jordan 5 Quentin Richardson "Knicks" PE exposure in the network, with white as the main color, with the perfect combination of blue and orange, so that the PE version of Air Jordan 5 has a unique temperament inside, like friends can pay attention to.recently Michael bought a pair of Adidas x Rick Owens 17 spring and summer shoes, let's hear why he wants to buy these shoes. APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience! recently, OFF-WHITE and Nike hit unusually hot, and it is said that they will have up to 10 joint products waiting in the queue. Nike Air Max family Air VaporMax this year, of course, can not miss the joint object. brought OFF-WHITE x Nike VaporMax more details of the near reward, OFF-WHITE's accession to this big air cushion running shoes more fashionable fan. Iconic OFF-WHITE font design, exaggerated Swoosh, a few close-up details, refresh our sensory perception of it. For such joint, small partners are what kind of attitude? APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience!BEDWIN "sister" brand Deluxe has been to Tailor Street as a concept, designer HUE has lived in New York, the American culture has a profound understanding. Has just released the 2016 Summer styling and shine, hue to "street clothing" design to cre Cheap jordans online ate a senior and pay attention to the point, in the steady beat steady rolling styles in and re joined the delicate details such as Chinese button button, decorative wire and so on, and injected with little military elements, with the simplest method to show that the essence of Japanese Hi-Street fashion, is definitely worthy of attention. source: HYPEBEASTLimited edition sports players James Nike Air Force 1 Kobe MVP + championship friends Edition 2009-06-26 16:39:43 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Network compilation] Print & nbsp; Close & nbsp; & nbsp; & nbsp; [Chinese shoes Network Recently the New York price of shoes popular overseas basketball shoes Sneaker community of people again took ruthless goods ...... three of the world's only 10 pairs of Nike Air Force 1 Kobe MVP + championship friends Friends edition. Just look at Bryant's color perception is not the usual color ...... counter to have James meant. Related newsDownload (29.58 KB)Nike Sportswear this time once again gave women shoes series list, see the June early exposure of Racquette QS series, the design of saw integrated style, and echo the summer canvas material, details see Talasite insole design, I believe it can deeply attract girls heart. The full picture is shown below, and interested friends can be used as a reference.The official new black black color adidas Originals by White Mountaineering Superstar before Slip-On. Both sides of this cooperation has always been a continuation of the previous show simple style in the design, the upper Primeknit material to build, and the iconic "three bar" elements into the shoe body cross nylon lace, and finally into the White Mountaineering Logo the word ending in heel. It is reported that , the shoes will be available on ES-WEB in February 24th, the price is $17280 yen. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fas Cheap foamposites for sale hion, more free shoes, true and false identification services, you experience! In addition to the adidas ultraBOOST series is very popular, the bright younger generation is not easy AlphaBOUNCE series underestimated, with design of shark gill texture super comfortable Juegan and unique success in running a very competitive market trend. 's brand, will bring two new design of AlphaBOUNCE EM and AlphaBOUNCE HPC, retained the signature BOUNCE cushioning technology in the bottom, let the foot comfort and flexibility is greatly improved, and as a major innovation in the shoe design. , in which AlphaBOUNCE EM version of the Forgedmesh instead of Engineering mesh vamp, at the same time in the design of a similar Primeknit weaving lines, to enhance the permeability. the AlphaBOUNCE HPC version uses a more eye-catching stripe upper handle; the visual impact is very strong. But the air permeability will be less AlphaBOUNCE EM chip. AlphaBOUNCE EM priced at HK $899, AlphaBOUNCE HPC is priced at HK $799, will be on shelves in April 14th, interested friends pay close attention to. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!& Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok to implement strong combination, Nike dominates the position constitutes an unprecedented challenge. But Nike under this head with a blow would breathe really difficult? Adidas and Reebok combined, will have a "1 + 1〉 2" effect it? But in the end can constitute much of a threat to Nike? & Nbsp; & nbsp; & nbsp; & nbsp; The author: Chen Ying & nbsp; & nbsp; & nbsp; & nbsp; Adidas, Reebok to join forces! The history of the world sporting goods market, a rare event in Nike sounds somewhat frightening. & Nbsp; & nbsp; & nbsp; & nbsp; combining the strengths of & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Ree cheap jordans bok merger decisions indeed somewhat surprising, but they are in fact premeditated. During last year's Athens Olympics, Adidas CEO Herbert. Hainer and Reebok CEO Paul. Freeman had several private meetings to discuss how to deal with this issue Nike. & Nbsp; & nbsp; & nbsp; & nbsp; early August, Adidas and Reebok finally reached an agreement, adidas will be announced 3.1 billion euros (US $ 4 billion) acquisition of Reebok. Under the agreement, Reebok will not be so "disappeared", it will still continue to retain their own brands, the headquarters still remain in Massachusetts - which with Nike in 2004 for the acquisition of Converse somewhat similar, but it is more thorough Some - in trading and Converse, Nike, in addition to the management team and promised not to change the Converse business outside of its marketing rights for Converse also does not include the Japanese market. & Nbsp; & nbsp; & nbsp; & nbsp; in fact, Adidas acquired Reebok purpose is very clear. Currently, Reebok in the US after Nike, the world's third-ranked, located Nike and Adidas, the Chinese player Yao Ming and Allen Iverson, big stars are its signing players, and even around the world have in the United States great influence. If Adidas can succeed acquisition of Reebok, its share of the entire sporting goods market will reach 20%, while still maintaining a leading position even though Nike, Adidas, but will face unprecedented fierce challenge. Adidas CEO Hainer also no secret to regain the dominant industry mean hands from Nike, publicly stated: Combine Adidas and Reebok will have one plus one is greater than two effects. & Nbsp; & nbsp; & nbsp; & nbsp; the acquisition has been an important means of Nike expansion. Back in 1988, Nike began the history of acquisitions, has bought the Cole & nbsp; Haan, Bauer, Hurley & nbsp; International and Converse and other companies, greatly expanding the business scale, stretched product line. Admittedly, Nike achievements to i cheap foamposites ts industry dominance, acquisitions contributed to this series. Nike founder Phil. Knight has publicly acknowledged that the acquisition of Nike suppress opponents of a "big stick." But now the blow opponents "stick" but are as rival Adidas waving and waving was so powerful, it is no wonder Nike sounds somewhat frightening. & Nbsp; & nbsp; & nbsp; & nbsp; directed Nike & nbsp; & nbsp; & nbsp; & nbsp; Adidas acquisition of Reebok, directed at Nike. & Nbsp; & nbsp; & nbsp; & nbsp; 20 1970s, Adidas campaign against civilians since the trend a bit unresponsive, has focused on professional sports shoes, its market position was eventually replaced by newcomer generation Nike. & Nbsp; & nbsp; & nbsp; & nbsp; to this end, Adidas mind a number of years has been the nest of gas, has been secretly hard, went on the attack, intended to recapture Nike "seize" market share. After a series of reorganization, adjustment operation, Adidas also saw signs of recovery, while continuing to maintain our edge in Europe, and gradually build up the strength in the Far East and Nike rival. But it has so far, in the world's sporting goods market accounted for 50% share of the North American market, Adidas, Nike, it has failed to threaten the lead. & Nbsp; & nbsp; & nbsp; & nbsp; therefore, the first goal Adidas acquired Reebok will be aimed at the North American market. Reebok's share of the North American market can not compete with Nike, but it has four major North American sports leagues - Football NFL, Basketball NBA, MLB baseball and hockey NFL-- official sponsorship contract. Adidas has a monopoly on the World Cup for many years, Olympic and European Champions Cup and other major sporting events. Acquisition of Reebok, Adidas will be able to seize the means market in the world in more sports arena. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger will significantly narrow the gap with Nike in the US market share. According to the International Sporting G air jordan 11 space jam for sale oods Manufacturers Association statistics, in 2004, Nike share of the US athletic footwear market is about 36%, while Adidas and Reebok, respectively, 8.9% and 12.2% after Adidas and Reebok together, its market share rate can be more than the simple sum rose to 21.1%, not to mention the new company after the merger is expected to be able to average revenue growth of 10%, lower expenses cost $ 150 million per year. & Nbsp; & nbsp; & nbsp; & nbsp; of course, far more than the value of Reebok, Adidas or else it will not generous to the price of about $ 59 per share acquisition of Reebok stock, the current price is higher than the current share price Reebok . 34% & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger also regarded as a "natural fit" - Adidas and Reebok's market is not entirely coincide, Adidas products targeting athletes, specializes in professional basketball shoes, soccer shoes and other products, while Reebok's trendy new products, aimed at women, young people and the general consumers. Therefore, the merger between the two complement each other, will be conducive to better lengthen product line and expand market share. Additional significance on the one hand is Venus Williams, Allen Iverson, Yao Ming will be a global superstar with Reebok and ?????? of its so consistently lost in the star Adidas brand strategy to grow the force in one fell swoop. & Nbsp; & nbsp; & nbsp; & nbsp; therefore, Reebok Adidas joined into a lot of new vitality, it is likely to become a turning point in the Adidas and Nike decades of competition. & Nbsp; & nbsp; & nbsp; & nbsp; boss fight "guerrilla" & nbsp; & nbsp; & nbsp; & nbsp; in the contest with Adidas, Nike is not a defensive opponents rules. & Nbsp; & nbsp; & nbsp; & nbsp; the Adidas brand first, the authority in power, Nike will sign a lot of dazzling fashion sports stars, so that young consumers worldwide excitedly screaming headlong into Nike's market distribution network; Adidas soccer equipment leading the way in the market, we seek simmering fresh Nike beat Adidas in this market, even for Adidas is considered "closed area" of the German national team, also looms; Adidas has a long history in various international events, the stability do official representative, Nike will Henda walking a fine line, in addition to hype their products venues, athletes wearing their products in the field, "disgraced recruit people", he did enlist the support of a large number of consumers. & Nbsp; & nbsp; & nbsp; & nbsp; these flexible "guerrilla" marketing strategy often hit by surprise Adidas, Nike finally let latecomers, sit tight in the industry dominant position. But behind the scenes, Nike fight this "guerrilla warfare", in fact, also the victims, especially in the Adidas and Reebok teamed looms Under this increasingly grim situation. & Nbsp; & nbsp; & nbsp; & nbsp; While with "guerrilla" marketing tactics like replacing the status to Adidas, Nike, but Adidas has never been able to climb to the political status in the international sports center. Nike has always been used to lose ground as the star strategy is familiar with Adidas, the official Adidas representative status at major sports events, Nike has never been able to shake. In a competition, always with official representatives face appears Adidas has more inherent advantages, and Nike even if successful so far, but still difficult to escape the fate of "guerrilla" in. & Nbsp; & nbsp; & nbsp; & nbsp; 1999, the Michael Jordan retired once Nike was the expansion of stagnation. Meanwhile, Adidas has constantly adjust the strategy - Mergers Solomon sporting goods company, the trefoil symbol into a more stylish three bars, enable consumers teen star tactics to compete - these policies make product sales Adidas It was picking up. The Adidas teamed Reebok, Nike fight for nothing less than Michael Jordan is probably caused by the impact of the year of retirement. & Nbsp; & nbsp; & nbsp; & nbsp; This is like a "cowboy" and "noble" showdown, although the "cowboy" the courage and the upper hand, but facing a "noble" counterattack, how not to defeat the anti-victory possible? & Nbsp; & nbsp; & nbsp; & nbsp; For Nike, it's assault marketing strategy, its star marketing strategy, in this copy was rampant, imitation has become a trend of the times, whether there is much constraint effects on other competitors, which is question. & Nbsp; & nbsp; & nbsp; & nbsp; it is not easy to get along with & nbsp; & nbsp; & nbsp; & nbsp; Adidas acquisition of Reebok in the industry is another giant called joint model. & Nbsp; & nbsp; & nbsp; & nbsp; but now all the good vision are just castles in the air, Adidas and Reebok merger could eventually produce "1 + 1〉 2" effect, can make Nike fell down from the world's throne, they are still To combine them in the future depends on the integration of results. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok distinctive, each with a complete management system, and now they come to a merely brokered capital made "marriage." The so-called love easy to get along. Newlyweds, the honeymoon, the two had not the same origin of the river will be faced with the problem of integration with the run. & Nbsp; & nbsp; & nbsp; & nbsp; The first is the problem of management mechanisms and cultural integration after the merger. Coordination and integration agencies, the business philosophy of unity, interests, which are yet to be time and proper handling mechanism to solve, this process is often lengthy internal digestion and adjustment, faced with the challenge of sorts to disrupt the delicate relationship . If the parties are unable to melt the existing antagonistic relationship, it can not reflect the consistent pursuit of interests, so this transaction can not be said to achieve the final success. & Nbsp; & nbsp; & nbsp; & nbsp; how to manage the new company, styles, and how to operate in accordance with the old-fashioned idea of ??the European precipitate a profound traditional American company up and running, which Adidas is a thorny problem. "The Germans thought in mind control, engineering and production areas of American culture to face marketing driven under. In fact, I do not think the combined company can subvert the market, because Nike has long been far ahead." Former New York Barron executives, the incumbent president of sports marketing firm Javelin Group, Jeffrey. Bristol says. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas sports focus areas of expertise, while Reebok is more focused on the life of leisure - this sounds very nice, but not simply complementary collage together. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas wanted to get involved in skiing supplies market, but its performance has been unsatisfactory, finally announced in May to withdraw from the market. While this is already thing of the past, but also explains how to manage their own very different brand product line, it is also a challenge to be faced Adidas, while it is in this regard and do not have much successful experience. & Nbsp; & nbsp; & nbsp; & nbsp; Also, more trouble is, Adidas and Reebok belong to the industry of high-end brands, although the product line is different, but the sales channels are very similar, the target consumer group also has a lot of overlap, overwhelmed by the merger to reach The purpose of open market, the interests of coordination does not want to come face meeting with less. & Nbsp; & nbsp; & nbsp; & nbsp; as a combined capital, Adidas and Reebok come together, but can live a happy life together, we should see whether they can smoothly through the merger after the run-in period, can make two big brands to form a complementary rather than duplicate operations. Perhaps, Adidas and Reebok have enough wisdom to learn from each other with their respective advantages, but Nike certainly will not stand still, it will continue to be a strong competitor.